Relaunching the pioneers of robotic microsurgery, MMI

Website case study

Awarded as one of the Most Innovative Company in Medical Devices, by Fast Company, 2023, MMI offer a groundbreaking technology-enabled approach to microsurgery and super microsurgery. Bettering the lives of millions of surgical patients.

  • Discovery workshops

  • UX research

  • Competitor research

  • UX and UI Design

  • Front and back-end development

  • Built using WordPress

  • SEO

  • On-going support

  • Content support

A beautiful site for a truly innovative system

When we met MMI, it was hard to wrap our heads around a system that allowed surgeons to delicately work on vessels a few millimetres in diameter. You don’t get to see that kind of innovation every day and we were thrilled to support the relaunch of the business internationally with a new website.

Since launching the site, we’ve continually supported MMI with new and exciting features and areas. We’re excited to continue supporting MMI while they grow and achieve exciting milestones.

View website


increased avg session duration


increased engagement rate


increased events per session

INCREDIBLE. Well done Team UP! Please give my sincere thanks to ALL who made this possible. Beyond excited for launch day.

Lisa Croke

Marketing Communications & Investor Relations Lead

Years supporting MMI:


What's next for MMI:

  • Website maintenance & support

  • Website optimisation

  • Development and creation of new features and pages

  • User review

Talk to us about your project

Get in touch and we can talk about your aspirations, inspirations, and what’s keeping you up at night. We want you to feel confident about your digital presence.
Please feel free to call us, email us or simply fill in the form. Whatever medium you chose, we would love to say hi.

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