A spotless success for Germfree’s website and brand refresh

Brand refresh & website case study

Germfree constructs state-of-the-art mobile and modular cleanrooms, and the equipment within them. Working across the globe, their work is truly innovative for every project. From storing materials brought back from Space to Biosafety level 4 facilities, Germfree are truly the expert in their field.

  • Discovery workshops

  • Technical architecture

  • Market research and positioning

  • UX and UI Design

  • Font and back end development

  • Built using WordPress and HubSpot

  • SEO and content

  • Ongoing digital marketing

  • Paid advertising

A bolder brand, a better communication platform and more leads

Germfree needed a stable, robust site that could demonstrate all its capabilities (of which there are many) and handle the large marketing team engine behind it. In addition, our creative approach needed to match the ambition of the business, resulting in a beautiful site that stands out in the market. The site is well over 300 pages of rich, optimised content that brings in traffic and converts users from marketing-qualified leads to sales-qualified leads.

Post-launch, our team works with Germfree’s marketing department to optimise and monitor the site’s performance. We run UX reviews of the site, and drive traffic through quality content creation, Google Ads management, SEO and marketing automation. This enables the team to manage their community, spend time on high involvement projects like conferences and events to continually build their awareness globally.

View website


increase in page views


increase in new users


increase in sales leads

UP THERE, DIGITAL are a true expert at their craft and the smooth execution of this large project is a perfect display of that expertise. Thank you for encouraging us to go bold, stand out from the crowd, and transform the way we talk to our clients.

Carol Houts

Chief Strategy Officer, Germfree

Years supporting Germfree:


What's next for Germfree:

  • Website maintenance & support

  • Website optimisation

  • Development and creation of new features and pages

  • Digital Marketing

  • User review

Talk to us about your project

Get in touch and we can talk about your aspirations, inspirations, and what’s keeping you up at night. We want you to feel confident about your digital presence.
Please feel free to call us, email us or simply fill in the form. Whatever medium you chose, we would love to say hi.

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