Bringing group sites together under one roof for Advanced Instruments

Brand refresh and Website case study

Advanced Instruments is a global provider of scientific and analytical solutions for the biopharma and clinical industries. With over 65 years in business, AI continues to grow, acquiring new businesses to add to its portfolio. A new website would strengthen the group and present a strong, united business to customers.

  • Discovery workshops

  • UX research

  • Competitor research

  • Brand look refresh

  • UX and UI Design

  • Front and back-end development

  • Built using WordPress

  • SEO

  • Communications campaigns

400+ pages of optimised user experience

Advanced Instruments existing website was already a large, well-oiled lead generation machine. The site showcased their large product range and in-depth technical knowledge and support. Our brief was to modernise and consolidate the site, bringing together their acquired companies and products in one place.

When combining or absorbing existing sites into a single domain, it’s not only site structure and UX that need thorough planning. SEO, content and design all play a huge role in integrating an existing brand. Along with Advanced Instruments, we were delighted with the outcome. Large site projects have their complexities but the result was a great success.

View website


Increase in contact page conversions


Increase in organic search visibility


Increase of request a quote form submissions

We were so happy to work on the website with your agency that I thought of you first.

Lisa Fahey

VP, Global Marketing

Years supporting Advanced Instruments:


What's next for Advanced Instruments:

  • Brand campaign strategy
  • Website user reviews

Talk to us about your project

Get in touch and we can talk about your aspirations, inspirations, and what’s keeping you up at night. We want you to feel confident about your digital presence.
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