Multi-channel marketing support to deliver high volume leads

Digital strategy case study

FlexGenius is part of the Avantus Group of companies; offering Human Resource Management Systems to their clients. Avantus own and operate a group of successful independent companies in the SaaS HR industry, including FlexGenius.

  • Discovery workshops

  • Market research

  • Branding and positioning

  • UX and UI Design

  • Font and back end development

  • Built using WordPress

  • SEO and content

  • Ongoing digital marketing

  • Paid advertising

A thorough digital marketing strategy and plan

FlexGenius approached us with a clear objective: they sought a comprehensive digital strategy to bolster their premium offering. Central to their vision was the development of a website coupled with a robust client acquisition strategy, precisely targeting businesses of specific types and sizes across the UK. To achieve this, we devised a multi-channel approach tailored to their unique needs.

At UP DIGITAL, our projects always commence with thorough research and strategic planning. For FlexGenius, this entailed delving deep into the competitive landscape and analyzing the target audience for the platform. Our process included a comprehensive keyword audit and competitor analysis to glean valuable insights. We then integrated the identified top-level keywords into FlexGenius’s brand messaging, ensuring alignment with their overarching goals and enhancing their online visibility.

View website


'book a demo' conversions


MQLs in 6 months


Page 1 keywords

We’ve been impressed with the amount of work UP THERE, DIGITAL does for us. They are always communicative and responsive, keeping us in the loop on updates and changes. Their flexibility with our business priorities has been crucial in keeping us on track with our marketing goals. They bring a wealth of digital marketing and website expertise to the table. We trust their recommendations and strategies, and their ongoing support has been invaluable to our business.

Phil Curtis

CEO, Avantus

Years supporting Avantus:


What's next for Avantus:

  • Website maintenance & support

  • Marketing consultancy

  • Performance review