Engaging and supporting healthcare professionals worldwide

The team at Medscape Global were looking for a digital partner to support them in a re-design and build for a new Medscape Professional Network website and they came to us because of our vast experience in the Life Sciences and Healthcare sector.

The Medscape Professional Network primarily targets marketing professionals outside the US within life science businesses to purchase advertising space across the Medscape portfolio.

The objectives for the site included:

• Create a digital place to showcase their USPs and offering
• The ability to host content relevant to their clients
• Increase the number of contacts we can deliver future marketing campaigns to
• Drive lead generation for the sales team

The project moved at pace, with close collaboration between our teams ensuring a smooth and efficient delivery. From initial discovery through to launch, we worked in agile sprints, maintaining regular communication with stakeholders to keep progress on track. Clear documentation, shared project tools and early alignment on requirements helped streamline approvals and reduce bottlenecks. As a result, the new site went live on schedule, a testament to the strength of the partnership and the clarity of our shared goals.

Crucially, we delivered a solution that empowered Medscape’s internal teams to be fully self-sufficient, with flexible templates and intuitive tools that make global updates easy to manage.