Watching sales and site transactions climb using paid social advertising

Digital strategy case study

Honey Brothers Ltd specialises in tree care and arborist equipment, offering a comprehensive range of climbing gear, garden machinery, and safety products to both trade professionals and consumers worldwide.

  • Campaign strategy

  • Media planning

  • Ad design

  • Campaign management

  • Weekly optimisation

  • Full reporting and analysis

  • Ecommerce site support

  • Front and back-end development

  • UX and UI Design

Tactical campaigns with solid roots

We have fostered a longstanding partnership with Honey Bros, having previously optimized their website and crafted branding for TreePunk, their apparel and accessories line. Our collaboration in 2022 aimed to drive quality traffic to their eCommerce site.

With a highly engaged organic audience on social media, the logical progression was to introduce targeted ads. Together, we devised, executed, and managed their paid social campaigns, primarily focusing on Meta platforms—Facebook and Instagram—given their vast user base.

Meta’s B2C advertising opportunities are limitless: their native audience targeting tools offer extensive demographic data globally, Meta Pixel tag integration enables tracking of past ad engagements on the Honey Bros website, and lookalike data based on newsletter subscribers and website visitors enhances campaign precision.

Our collaborative efforts resulted in meticulously planned monthly campaigns, providing support throughout the year. Our latest January campaign targeted three distinct audiences: lookalike audiences based on existing Honey Brothers newsletter subscribers, potential customers who had visited product or collection pages on the website, and those who had recently visited the site. This campaign served as a funnel, with the broadest audience segment fuelling the retargeting efforts.

With brand awareness and recognition also being key objectives, we provided creative assistance to maintain visual consistency. Leveraging the dynamic landscape of social media allowed us to inject creativity, ensuring content remained engaging to our audiences.

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