Crafting a stunning e-commerce platform for an Eyelash Empire

Ecommerce case study

Originally beloved by film technicians and professional makeup artists, the brand swiftly captured the hearts of consumers globally, thanks to its exceptional quality. Since its inception, The Eyelash Emporium has remained dedicated to its mission, focusing on delivering show-stopping lashes.

  • Briefing workshops

  • Ecommerce strategy

  • UX and UI Design

  • Front and back-end development

  • Built using Shopify

  • Content migration

  • On-going optimisation and improvements

  • Ecommerce tracking support

  • SEO

From Flutter to Click

The Eyelash Emporium, after experiencing remarkable success with its original eCommerce site, approached UP THERE, DIGITAL to enhance its online store with new features and updated branding. They required a solution to streamline order management, stock levels, global shipping, and professional course bookings while maintaining brand consistency and user-friendliness for their team.

We implemented Shopify, a versatile eCommerce platform, along with custom features such as email marketing plugins, subscriber discount codes, chatbot for customer service, customer login area, trade-only customer processes, and integrations for online events. They also localized key websites for focus territories like Australia, Portugal, and Ireland. In 2022, a Direct to Consumer (D2C) retail store was launched to cater to customers seeking professional products for home use.

Now, in 2024, we’ve supported The Eyelash Emporium with their newest rebrand!

From initial online commerce to present, UP THERE, DIGITAL supported The Eyelash Emporium’s growth, optimising the website and providing strategic advice for sales and marketing tactics. The partnership has empowered The Eyelash Emporium, transitioning from a small online store to a part of the Grafton International brand portfolio. Ongoing support includes developing new features and strategic recommendations, making them one of our oldest and most successful eCommerce partnerships.

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