A national rebrand for popular accountancy group Azets

Website case study

With over 8,000 employees nationally, Azets is one of the largest growing accounting, advisory and business services in the UK. Trusted by businesses from entrepreneurial startups to large enterprises and with 165+ local offices, Azets continues its impressive growth.

  • Discovery workshops

  • Technical architecture

  • Market research and positioning

  • UX and UI Design

  • Font and back-end development

  • Built using Umbraco

  • On-going optimisation and improvements

  • HubSpot integration

  • Digital marketing support

A springboard for ongoing growth

We delivered a stunning website for Azets, reflecting their new, sleek branding. It serves both clients and employees beautifully. It is fully optimised for SEO, works responsively and is geared up for any new integrations they may need.

From the technical development of the backend to helping scope out user journeys, there’s not a page or button that hasn’t been considered.

While deadlines to deliver are all important, regardless of the project, it was crucial to deliver on time (which of course we did!). The website launched on the same day all their offices reopened with their new branding front and centre.

View website


Keywords on page 1 of SERP


Keywords in position #1 in SERP


Websites into 1

For the past five years, Azets has had the privilege of collaborating with UP THERE, DIGITAL, and it has been a vital partnership. Their consistent support and dedication to our website’s functionality and digital presence have been invaluable.
UP THERE, DIGITAL has proven to be a reliable and responsive partner throughout our collaboration. They’ve diligently maintained and improved our website, incorporating necessary integrations and enhancements to meet our evolving needs.

Anna Weston-Stowe

Global Website Manager Marketing

Years supporting Azets:


What's next for Azets:

  • Website maintenance & support

  • Website optimisation

  • Development and creation of new features and pages

  • Digital marketing support

Talk to us about your project

Get in touch and we can talk about your aspirations, inspirations, and what’s keeping you up at night. We want you to feel confident about your digital presence.
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